Florist Barking Privacy Policy – Your Data Rights & Commitments

Name: LIKE A ROYAL
Brand: Florist Barking
Price: 85.00 GBP
Availability: InStock

Introduction to Our Privacy Policy

At Florist Barking, we recognise the importance of your personal data and are fully committed to protecting your privacy and upholding your data rights under the General Data Protection Regulation (GDPR). This Privacy Policy explains what personal data we collect from customers placing orders with us in Barking and the surrounding districts, how and why we use it, how long we retain it, who processes it, and your rights as a data subject.

This policy applies to all customers placing Florist Barking orders, whether through our website, over the phone or in-store, and covers all personal data collected, stored, and processed as part of providing our floristry services.

What Personal Data We Collect

To fulfill your orders and provide our services effectively, we may collect and process the following types of personal data:

Identity Data: Such as your name, surname, and (where required) the recipient’s name.
Contact Data: Including your address, delivery address, telephone number, and, if applicable, the recipient’s contact details.
Order Information: Details of the products and floral arrangements you order including preferences, messages, and any special requirements.
Payment Information: Transaction data, payment method, and billing information. Payment details are handled securely and not stored by us unless required for lawful accounting purposes.
Communications: Records of your communications and correspondence with us, including feedback and complaints.
Technical Data: Where you interact with us online, we may collect your IP address, browser type, and information on how you use our website (via cookies, with your consent).

Lawful Basis for Processing

We process your personal data under the following lawful bases as provided by the GDPR:

Contractual Necessity: Most data we collect is necessary for entering into and performing a contract with you. Without this information, we cannot process or deliver your floral order.
Legal Obligations: In some instances, the law requires us to process certain information, for example, to comply with tax or record-keeping obligations.
Legitimate Interests: We may process your data when it is in our legitimate interest and not overridden by your interests or rights, such as to improve our services, prevent fraud, or respond to your enquiries.
Consent: Where you have given explicit consent, for example, to marketing communications or cookies for website analytics, we will process your data accordingly. You may withdraw consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

To process, confirm, and deliver your orders.
To communicate with you regarding your order and any related service updates.
To fulfil our legal and contractual obligations.
For customer service and to address any enquiries or feedback.
To improve our products, services, and user experience.
Where permitted, to send updates or marketing (with your consent).

Data Retention – How Long We Store Your Information

Florist Barking retains your personal data only for as long as necessary for the purposes outlined above, and in line with applicable legal and regulatory requirements. Generally:

Order and account information may be kept for up to six years for record-keeping and legal compliance.
Communications (e.g. email notes or complaint records) are kept for up to three years unless further retention is required for legal reasons.
Payment data is retained only as long as needed to complete the transaction and for tax/accounting compliance.
Data used for marketing purposes is retained until you withdraw your consent or unsubscribe.

Once your personal data is no longer required, it will be securely deleted or anonymised.

Who Processes Your Data – Our Processors

To deliver our services, Florist Barking may share your personal data with carefully selected third-party processors. These include:

Payment services providers (who process your card payments securely).
Local couriers or delivery partners who deliver floral orders to recipients in Barking and the surrounding districts.
IT service providers supporting our website and order systems.
Certain professional and legal advisors, as required for our operations.

All third-party processors are contractually obliged to respect the confidentiality and security of your data and to process it strictly in accordance with applicable data protection laws and only for the purposes set out above. We do not sell your personal information to third parties.

Your Rights as a Data Subject

As a customer of Florist Barking, you have the following data protection rights under GDPR:

The right to access – You can ask for a copy of the personal data we hold about you.
The right to rectification – You can request corrections to your personal data if it is inaccurate or incomplete.
The right to erasure (the ‘right to be forgotten’) – You may request we delete your personal data, subject to certain legal or contractual obligations.
The right to restrict processing – You can ask us to temporarily stop processing your personal information under certain circumstances.
The right to data portability – You are entitled to request your data in a commonly used, machine-readable format to transfer to another provider.
The right to object – You have the right to object to the processing of your personal data where we rely on legitimate interests as our lawful basis.
The right to withdraw consent – Where your data is processed based on your consent (e.g. marketing), you may withdraw your consent at any time.

To exercise any of these rights, you may contact us using any of the communication methods detailed on our website or at our premises. We endeavour to respond to all legitimate requests within one month and will keep you informed of the progress or any exceptions that may apply.

Security Measures

We take the security of your personal data seriously and use appropriate technical and organisational measures to safeguard it against loss, theft, or unauthorised use. Our commitments include restricting access to authorised personnel, securely storing files both digitally and physically, and ongoing staff training in data protection.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in legislation, our business, or customer feedback. The latest version of this policy will always be available via our website or on request at our store.

If you have any questions or concerns regarding how Florist Barking processes your data, or about this Privacy Policy, please contact us via the channels published on our official website or in-store.